Since starting work on a food tech startup in January I have spent significantly more time on the tech and less time on the food. Since then I've prepared old dishes over and over. My girlfriend hasn't said, "Spinach and sausage pasta...again?" yet, but her enthusiasm over a new dish the other night resounded loud and clear. I hear you, girl.
All the tech time has meant a lot of me sitting on my ass at the computer. By Sunday I need to shake up the routine, get off my ass, and step away from the machine.
So I'm setting aside Sunday afternoon as time in the kitchen. A good day and time to put on some music and to make pizza dough for Wednesday night, stocks for risotto and other dishes, sauces or butters to doll up poultry, and maybe even a little pastry to get us through the week.
It's also a good time to prep for Monday night Giusto meetings with the rest of the team. We've allocated Monday nights as our get shit done time. While Adah, Becca, and Sophia focus on usability testing, marketing, and SEO in the living room, I make dinner according to their Giusto profiles. It gives us a chance to test Giusto, spend time together, and make progress all at the same time.
If this leads to empty plates on Monday night, Giusto's done it's job.
Showing posts with label Giusto. Show all posts
Showing posts with label Giusto. Show all posts
Sunday, October 5, 2014
Wednesday, July 2, 2014
Giusto
Over time we molt skins, we live multiple lives, and we change direction. The same applies for businesses. Long-time insurance behemoth Lloyd's of London started as a coffee house. Nintendo started out selling playing cards and vacuum cleaners. And long before it sold motorcycles, Suzuki moved looms. Likewise, the time has come for Cookbook Calculator to shed its first name and purpose and to take on a new identity more in line with its focus.
Somewhere along the line people got the idea that Italians make good food and that they like to eat it together. While my family's gatherings typically occur around religious events, what brings people out is the time with each other and the food they have brought with them out of love. A little something of everything so that everyone had something to eat, whether it was finicky eaters like me as a kid or cousins that had gone vegan, there was something there for you that was made just right.
While short on communal eating, cooking at Marea taught me about the high standard of culinary excellence. The chefs at Marea taught me how to make food "giusto", just right. Now I can not only bring something to family events, but can make sure it's just right.
Or so I thought.
With a big family it's hard to keep track of who's eating what, who's on what diet, and who has what allergy. It's become harder to make something just right for everyone.
Which leads us from Cookbook Calculator to Giusto. The business' focus has changed, and now, so has our name. We desire to help people eat together, to share the foods they love with the people they love, and to cut down the $25 billion caregivers in the U.S. lose annually from either lost wages or in health care costs due to trips to the emergency room for food allergies. That's time and money that could be spent eating well with good people instead of interrupting Thanksgiving with an epipen. That's Giusto.
Somewhere along the line people got the idea that Italians make good food and that they like to eat it together. While my family's gatherings typically occur around religious events, what brings people out is the time with each other and the food they have brought with them out of love. A little something of everything so that everyone had something to eat, whether it was finicky eaters like me as a kid or cousins that had gone vegan, there was something there for you that was made just right.
While short on communal eating, cooking at Marea taught me about the high standard of culinary excellence. The chefs at Marea taught me how to make food "giusto", just right. Now I can not only bring something to family events, but can make sure it's just right.
Or so I thought.
With a big family it's hard to keep track of who's eating what, who's on what diet, and who has what allergy. It's become harder to make something just right for everyone.
Which leads us from Cookbook Calculator to Giusto. The business' focus has changed, and now, so has our name. We desire to help people eat together, to share the foods they love with the people they love, and to cut down the $25 billion caregivers in the U.S. lose annually from either lost wages or in health care costs due to trips to the emergency room for food allergies. That's time and money that could be spent eating well with good people instead of interrupting Thanksgiving with an epipen. That's Giusto.
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